Strategic Planning

Strategic planning can be carried out in a top-down or bottom-up manner. They are complementary methods, one more strategic and often more ambitious, the other more pragmatic and often more realistic. It is therefore generally beneficial to carry out both types of strategic planning, sequentially or in parallel. Combining them allows for a more complete analysis of the organization's strategic context, real-time feedback from both employees and customers, better exploitation of collective intelligence and increased team commitment. In short, the combination of the two methods provides a balanced and comprehensive approach to strategic decision-making.

Top-down strategic planning provides organizations with clear and consistent strategic direction. The process begins with defining the organization's purpose, values, mission, and vision, which together shape its positioning. Building on this foundation, senior management establishes the strategic pillars (the framework for executing the strategy), sets the objectives, and defines the strategic levers (the means and tactics that will enable the objectives to be achieved). These elements are then translated into strategic action plans. Typically driven by the executive committee, this centralized approach ensures that all activities within the organization are aligned with the implementation and achievement of its strategy.

Bottom-up strategic planning starts with an extensive analysis of the current situation, market dynamics and emerging trends. Based on these insights, organizations identify key success factors (the conditions, skills and resources required for success). This fundamental preparation enables roadmaps to be drawn up, objectives to be set and action plans to be defined. Generally carried out on a decentralized basis, often at commercial segment or business unit level, this approach not only ideally complements top-down strategic planning, but also promotes operational efficiency, employee commitment, development and empowerment.